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'We’ve spent our lives going to great lengths to hide them and we want women to be able to sport them out in the open if they want.' 'We’re hoping to encourage women to feel more comfortable with their upper lip hair,' Gooley said. Girl gang: The new ad comes at the beginning of Movember, a movement followed by men in November to promote men's health Now, the razor brand hopes women can join in on the cause by modeling their own facial hair without the pressure to hide it. Movember was the optimal time for Billie to launch its latest message about body hair as the month of November is typically dedicated to males growing out their mustaches to raise awareness for men's health. And we shouldn’t let our perfectly good ones go to waste.' 'This Movember we’re growing them out and joining in,' the campaign encouraged viewers. 'The world may not know this because we go through a lot to hide them,' the ad continues, showing women using a range of hair removal products like wax, razors, and lasers to rid the upper lip of all hair.īut Billie went on to encourage women to embrace their facial hair for the month of November instead of attempting to hide it. 'Our hair has a very important announcement to make.women have mustaches too,' the campaign models express while proudly displaying their facial hair. In the campaign ad, it features women proudly modeling their upper lip hair for the cameras.
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Sparking conversations: The brand told it hopes the new campaign will encourage women to embrace their body hair
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